


Jane Fletcher
Learning & Development Manager

Carolyn Meosa

Lorna Leck
Managing Director

Andy Shaw

Kelly Byrne
Head of International Marketing

Noel Fitzgerald
Design Interiors
David Hare
Head of Financial Reporting and Control

David Arnold

Colin Whitehead
Stock, Inventory and Capacity Control Manager

Melanie Strothers
Head of Buying

Alex Wilkinson
Place2Be
Jo Watson
Head of Procurement & Facilities

Jonathon Spencer

Sean Wear
Consultative Selling
Pete Gilbert
Controller, Microsoft
McCurrach Technology
Zena Duffy
QA Manager

Robin Williams
Director

Caroline Evans
Design Director

Natasha Hackett
Head of Brand

Joanne Creighton

Lenora Moreton

Claire Asher
Head of Buying

Mike Robinson
Managing Director

James McCreath
McCreath Financial Partners
Katie Forrester
Catering & Hospitality Manager

Jorn O Aspenes
Service Delivery Manager

Prof. Paul Brickell
Executive Director

Charlotte Mul
Finance Director

Veronica McNicol
Health & Safety Manager

Caroline Davis
Place2Be
Case Studies
Leadership Development

As boohoo.com experienced rapid international growth, its newly expanded senior management team lacked a consistent approach to leadership. Learning Cog designed and delivered a bespoke leadership development programme, aligning managers with shared principles, improving confidence, and embedding practical tools to lead teams effectively at scale.
Sales Training

Last year, FTSE-listed company Marston’s realised that the efficiency of its team of business development managers would benefit from discovering new, more engaging ways to target prospects, given the more competitive nature of the beer-selling industry has become in recent years.
Leader in Me
Sopher & Co partnered with LearningCog to roll out the comprehensive Leader in Me programme, expertly facilitated by Ric Hayden. Developed and delivered by LearningCog, the programme integrated proven leadership models and frameworks into engaging workshops specifically designed to build upon the firm's existing strengths.
Manager in Me

LearningCog Ltd proposed a modular approach to the training, to allow individuals to own their learning while maintaining a consistent delivery style and reinforcing core themes. Content was designed to deliver on the key themes and develop communication skills across this manager population.
Change Management

Lancaster University partnered with Learning Cog to deliver a large-scale change management programme within Student Based Services. By addressing mindset, beliefs, and resistance to change, the programme transformed behaviours, improved collaboration, embedded innovation, and contributed to a significant rise in student satisfaction scores.


























Understand behaviour styles
Using the Insights Discovery model, individuals gain a clear understanding of their communication style and preferences. This creates stronger teams, improves working relationships, and supports long-term personal development.
Develop effective leaders
Support current and emerging leaders to strengthen decision-making, accountability, and people management. Programmes are tailored to individual roles and organisational goals, with a strong focus on practical application.
Strengthen team performance
Help teams improve trust, communication, and collaboration. Team development programmes focus on practical ways of working together more effectively to achieve shared goals.
Build self-awareness
Help individuals and teams understand behaviour, manage emotions, and communicate more effectively. This leads to healthier working relationships, reduced conflict, and improved collaboration.
Present with impact
Develop engaging, confident presenters who can structure messages clearly, manage nerves, and connect with their audience. Training is practical and directly relevant to real-world presentations.
Sell with confidence
Equip sales teams with the skills to understand customer needs, communicate value clearly, and build long-term relationships. Focused on ethical selling, confidence, and measurable performance improvement.
Gain clear feedback
Provide individuals with a balanced view of their strengths and development areas through structured feedback from peers, managers, and stakeholders. Feedback is used constructively to create focused development plans.
No matter the size or shape of your organisation, your people are at the heart of your success. Our programmes empower them to communicate better, lead with confidence, and work more effectively together.
Empowering organisations through meaningful change. Our clients share how LearningCog has helped them strengthen leadership capability, improve team performance, and build a culture where people thrive.
"Our Insights training day delivered by LearningCog was a truly refreshing and enlightening day that really engaged our managers in the importance of building effective relationships to be able to manage, adapt and connect with their teams. Ric is a highly competent and experienced trainer who shared his extensive knowledge of the science behind Insights with his infectious enthusiasm and commitment. I have no hesitation in recommending LearningCog to any company who are looking for practical, interactive and engaging learning events that really meet the needs of colleagues and their businesses."
Jane Fletcher
Learning & Development Manager
DX
"Ric is a very good trainer. His courses have been very enjoyable in terms of the content and the delivery. Loads of practical plus group participation. Great!"
Carolyn Meosa
DX
"Ric is an exemplary trainer and whom we hold dear. He gets engrossed in the culture and role of those he is training to not only deliver as a trainer but as a coach and mentor. His creativity in approach to deliver in the most impactful and engaging way possible, has the unusual ability to transform the most dry subject into a highly practical and engaging experience, which our client."
Lorna Leck
Managing Director
Sales Activator
"Ric has recently delivered a first-rate bespoke package of consultative sales training for our company. In designing the programme, Ric had taken time in advance to really understand our requirements and ensure that these were more than adequately met. Ric’s professionalism and his naturally friendly and open style made for the perfect combination to ensure that the entire group remained engaged throughout. Participant feedback at the end of the training was glowing and unanimous in capturing just how much everyone had learnt and had acquired new skills in a short space of time. All of this was down to Ric’s delivery, insights, guidance and direction that he had provided over the three days. Without any hesitation I would recommend Ric and Learning Cog to anyone looking for the right learning and development solution."
Andy Shaw
Universal Weather and Aviation UK
"I thoroughly enjoyed being part of the leadership program. Ric helped to deliver digestable information that can be easily implemented on a personal and team level and really drive value back to the business. the programme was well crafted into manageable sized chunks. it has personally helped me with guiding my team and helping progress them to the next level. also has identified in high level detail my own personal strengths and weaknesses giving me solid foundations to work on."
Kelly Byrne
Head of International Marketing
Boohoo.com
"The company I work for approached Learningcog to help improve our selling skills within a team of designers. So far we have had two sessions and I have found them to be incredibly interesting, thought provoking and so many useful points that you can come away with and put in to practice. I am looking forward to the next session and I personally think Ric is a great teacher, motivator and very encouraging."
Noel Fitzgerald
Design Interiors
"The programme gave our managers invaluable insight into how good management techniques can motivate teams, optimise their output and improve business performance.The course highlighted the benefits of having people with diverse characteristics in a team and how to successfully manage relationships within that diversity. Managers who struggled with team relationships because of differences in style have started to adopt differing management techniques to get the best out of individuals. Anyone looking for a training programme that delegate are certain to find interest, enjoyable and of benefit to themselves and their businesses should consider this course."
David Hare
Head of Financial Reporting and Control
Boohoo.com
"Ric’s "Manager in Me" Insights Program was very educational and helped me understand how to read and understand my staff better."
David Arnold
DX
"The course combined both practical and theoretical learning to provide a well balanced structure. From a personal perspective, the insight into my own Management style and how I convey this to others has helped me to develop and/ or reinforce working relationships within the company."
Colin Whitehead
Stock, Inventory and Capacity Control Manager
Boohoo.com
"The programme took on an informal and open learning approach which suits a dynamic business It came at a time the business was going through change with new structure levels and therefore helped understand and adapt to the different character types effectively."
Melanie Strothers
Head of Buying
Boohoo.com
"Ric’s energetic approach was extremely engaging and his understanding regarding all things ‘Insights’ was clear from the outset. This then translated (through a flawless training technique) into valuable information passed onto myself and my colleagues. It was clear that Ric was passionate about what he was teaching us and he took the time to explain, in depth, all of our results. He was not shying away from any points that people did not agree with, although in my case especially there were not any as the results were spot on and I found myself nodding over enthusiastically as I read my report."
Alex Wilkinson
Place2Be
"The Leadership Programme has been an incredibly worthwhile experience and a sound investment for boohoo.com. Whilst some managers have been through similar programmes in other organisations, to some it was the first time they have ever experienced management training and the self-awareness that it has brought is invaluable. The insight that the programme has given into both our own, and our peers dominant/preferred working styles has manifested itself in a stronger and more cohesive management team and I don’t think it is any coincidence that parallel to the improvement in team morale is a significant increase in sales."
Jo Watson
Head of Procurement & Facilities
Boohoo.com
"I have sat on some courses over a number of years each giving me something but none with quite the impact this one has had on a work and personal level I had forgotten how great the tool of listening really is and arms us with so much knowledge to catch those all important fish. I am using SPEC in all sorts of different approaches."
Jonathon Spencer
Universal Weather and Aviation UK
"Ric is a first class teacher / mentor who obviously plans all of his courses well in advance to fit his students. He gently gets the best out of his students while still getting them out of their comfort zone, with the well managed role plays. Would fully recommend this course to any new or seasoned sales Personnel!"
Sean Wear
Consultative Selling
"Without doubt, Ric’s point of differentiation is his commitment to making his sales training personal. He goes to great lengths to understand the culture and mind-set of the audience but also to ensure that not only the content, but the environment is tailored to the audience, in order to break down the usual barriers to learning. His enthusiasm is infective and even the most hardened ‘ arms folded- impress me’ types are soon willing participants in his engaging sessions. A true professional who our team ask for again and again."
Pete Gilbert
Controller, Microsoft
McCurrach Technology
"This program worked on self awareness which at first I doubted would be beneficial to the business, how wrong was I. I have really enjoyed this program it has strengthened my relationship with my peers and most importantly my Line Manager. It has improved how we communicate with each other and has armed me with the knowledge of how to continue the teams development, I would have no hesitation in recommending this program to any other organisation or individual looking to develop themselves and their teams."
Zena Duffy
QA Manager
Boohoo.com
"I would highly recommend Ric and the course to any company looking to empower their sales team with a fresh and dynamic approach. Excellent company and product knowledge helped to not only gain credibility with the team, but keep their attention by discussing relevant topics and scenarios."
Robin Williams
Director
Universal Weather & Aviation UK
"Good programme for our teams as offered practical advise and tips not just theory."
Caroline Evans
Design Director
Boohoo.com
"In a business with the growth boohoo rates has experienced many managers went from managing 1 or 2 people to sometimes have teams of 10 or more, within the space of 12-18 months. Having a leadership programme to support this learning on your feet was invaluable. There were clear steps in this program starting to understand you and the impact of your behaviour through the colour energies and 360 review process. Then moving on for you to use this to understand your team better and how to support and motivate them to drive results. You were also able to break this down into bite sized chucks so that others in the team managing people can cascade this down."
Natasha Hackett
Head of Brand
Boohoo.com
"I have to say that it is a Godsend that we completed our training with you at the time we did. The principles have been invaluable to us as we have attempted to navigate our way through some unprecedented managerial waters these last few weeks. Knowing our colours (and how they manifest themselves in times of stress) has averted many a spat and we are all noticing how calm, purposeful and focussed our collective decision making has been."
Joanne Creighton
Canterbury Oast Trust
"Ric recently ran a course through Learning Cog for our company sales people. Following a number of really enjoyable & energetic days of learning and developing both professionally and personally from Ric I am more than happy to highly recommend him. I have been using the skills he taught me to wonderful effect. When I read Winston Churchills quote ‘I am always ready to learn although I do not always like being taught’, I can only wish he had the opportunity to learn from Ric Hayden."
Lenora Moreton
Universal Weather and Aviation UK
"The programme was a great way to help myself as an individual understand not only the needs of my teams and other roles within the business and how to work with these other areas but also gain a further understanding into myself and my own ways of workings and how to improve and build on this. The insight training was a great way of communicating the ways in which we manage teams and other areas of the business and helps to promote further improvements and skills to new ways of working and also building on current strengths, Also fun and engaging throughout the programme."
Claire Asher
Head of Buying
Boohoo.com
"This workshop was a fantastic mix of Management Development, with and engaging and entertaining training style. The insight that we took away from this training has proved invaluable to our business and the way we manage and communicate with employees and customers. I would recommend LearningCog to any organisation or individual looking for inspirational but practical development."
Mike Robinson
Managing Director
Euphoria Lifestyle Ltd
"Having been recommended to Ric for leadership mentoring I am very glad for the introduction. Ric has a creative approach utilising skills and experience gained from a very successful corporate career. Although he provides a range of training solutions he manages to turn these into bespoke coaching so that your development continues beyond the course and the skills learnt are implemented into your day to day business."
James McCreath
McCreath Financial Partners
"As a young entrepreneurial company we have lots of self-taught managers. This course has built confidence in them and given them the skills and framework to manage much more effectively. The leadership programme has built on my originally self taught management style. I feel I now have the tools and confidence to manage and develop a team effectively and also to work alongside my peers having more productive conversations and a greater insight into them both personally and individually. The programme was very enjoyable with all learning styles catered for and I feel I have taken a lot away from the experience both relevant within the workplace and personally."
Katie Forrester
Catering & Hospitality Manager
Boohoo.com
"This course takes your leading skills to the next level, it makes it easier to understand a problem and then how to solve it. It feels like I have a brand new tool case with me wherever I go."
Jorn O Aspenes
Service Delivery Manager
Rentokil Initial Norway
"The Insights session delivered by LearningCog gave my team a great overview of our diverse characteristics and some really practical pointers on how to adapt our individual styles in order to get the best out of other team members. Ric struck the right balance between making the session really informative, and fun. It was a really interactive session and I would recommend it for anyone looking for a team building event with a purpose. The whole experience of dealing with LearningCog, from initial booking and planning through to delivery, was really smooth and we would definitely use them again."
Prof. Paul Brickell
Executive Director
London Legacy Development Corporation
"Ric is an enthusiastic motivator, structured and willing to give a lot of himself in his training sessions. He gives you energy and a lot of new inspiration and skills for yourself and the group he’s training. Top qualities: Expert, High Integrity, Creative."
Charlotte Mul
Finance Director
Rentokil Initial Sweden
"This programme has given the management team encouragement that both strengths and weaknesses are a positive, it has identified how to adopt your strengths to gain management buy in and how to coach and mentor your teams through their various levels of development."
Veronica McNicol
Health & Safety Manager
Boohoo.com
"All of our team really enjoyed attending The Insights day with Ric and have not stopped talking about it since! The day is not only fun, but also extremely enlightening in getting to know the working preferences of your colleagues. It was brilliant to see the range of personalities and dispositions across our team. I loved receiving a personalised, tailor made report and was surprised about how accurate it was. Ric’s friendly and open approach made the day even more pleasurable and I would recommend the day to any organisation looking to combine an illuminating experience with some great team-bonding."
Caroline Davis
Place2Be
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